Job Description Title: Marketing and Communications Manager

Reports To: General Manager/ CEO

Summary

The Marketing and Communications Manager is responsible for the development and supervision of all marketing and communications strategies for Globalpath Network. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns. The Manager will promote the creation, enhancement and development of programs to promote Globalpath Network and its services.

Some marketing goals will include
maintaining the brand integrity of Globalpath Network and strategically positioning the company as a trusted Internet Service Provider, delivering world-class internet services.
The Marketing and Communications Manager will also oversee the launch and managing of new products, services, and associated brands to meet profitability goals and targets.
Core Competencies

• Communication
• Teamwork
• Adaptability
• Analytical Thinking
• Decision Making
• Planning and Organizing
• Problem Solving
• Negotiation
• Networking and Relationship Building

Job Description

• Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, social media marketing, conventions, workshops, advertisements, sales tools and other initiatives.
•  Develop and promote branding initiatives consistent with corporate business goals and objectives.
• Maximize brand value through the development of ancillary revenue streams and new
  opportunities.
• Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
• Work with creative staff and other department heads to produce marketing collateral in
  accordance with brand messages.
• Develop marketing plans within budget requirements.
• Collaborate with all departments to identify internal and external customer needs.
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Monitor, evaluate, and report on internet services market in Uganda; make recommendations based on findings/opportunities discovered.
• Develop, manage and execute an annual strategic marketing and communications plan for
• Globalpath Network to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
• Evaluate the success of various communication strategies and provide and implement recommendations for improvement.
• Analyze potential new products/media to enhance the marketing/communications work of Globalpath Network.
• Develop, manage and produce materials to create a cohesive image and message for print and all offline communication vehicles.
• Ensure that all materials are developed and distributed according to an appropriate timeline.
• Oversee the development, management and maintenance of all online communication vehicles.
• Other duties as assigned.

Requirements

University degree in marketing, advertising, sales, or business administration, or equivalent.

• Work experience in the Internet Services sector preferred.
• 2 – 3 years of work experience in the ICT sector including the handling of corporate
  communications, original writing and editing and some public relations.
• 5 years of direct work experience in a marketing management capacity.
•  Excellent understanding and familiarity with brand building and brand management.
• Demonstrated proficiency in internet marketing techniques, technologies, and solutions.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Excellent written and verbal communication skills.
• Knowledge of printing procedures and requirements preferred.
• Ability to manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Strong presentation, written and verbal communication skills.
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.